Case Study: Walt Disney Corporation

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Case Study: Walt Disney Corporation
Part 1 Organization Review Walt Disney Corporation is a multinational corporation situated in America with its headquarters in Walt Disney. It started as an animation production firm and later grew into a film production company. Its mission is to be the leading producer in information and entertainment. Disney Corporation made remarkable growth as its operations increased with increase in the number of segments (Christina 2011). There are new divisions created within the company to assist it increase sales and have a competitive advantage over other firms. The units established are classified according to the roles each plays. Each division has a specific line of operations thus enhancing service delivery. This paper seeks to analyze Walt Disney Corporation in relation to both external and internal environments, resources, and structures.
Current Management Tools, Techniques, and Strategies One of the primary objectives of Walt Disney Corporation is to become the leading producer of information and entertainment globally. This objective is to be effected by making use of various management tools. This section analyzes different practices that the company is applying to maximize profit.
i. Product differentiation Walt Disney Corporation strives to ensure their goods and services are differentiated to meet consumer needs and contain competition. Their financial objective is to maximize earnings and allocate the same to performance and operations of their different segments in line with maximizing the value of shareholders and achieving client satisfaction. Differentiating products and services enables the company; create its brand and goodwill among the consumers. Consumers can identify products with the enterprise,
thus improving reputation of the enterprise. This will result in increased productivity due to increase in scope and economies of scale.
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thus improving reputation of the enterprise. This will result in increased productivity due to increase in scope and economies of scale. Consequently, management tool will help curb competition and maintain the marketability of the company.
ii. Segmented Operations With their different segments and consumer oriented products, Walt Disney Corporation has emerged to be the largest conglomerate in media and entertainment.
Various assets that define the operations of the corporation exist.
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Various assets that define the operations of the corporation exist.
These include parks and resorts, studio entertainment, media networks and consumer products. With this broad range of products,
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These include parks and resorts, studio entertainment, media networks and consumer products. With this broad range of products,
Walt Corporation becomes the largest and fastest growing corporation in information and entertainment.
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Walt Corporation becomes the largest and fastest growing corporation in information and entertainment.
ABC television network and the ABC family are examples of services provided by the corporation.
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ABC television network and the ABC family are examples of services provided by the corporation.
The growth of the Corporation cannot entirely be attributed to various products and segments they have, but also to the strategies used in making itself competitive.
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The growth of the Corporation cannot entirely be attributed to various products and segments they have, but also to the strategies used in making itself competitive.
To increase its operation, it acquired the Marvel Entertainment to enable them become top in film production and theater.
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To increase its operation, it acquired the Marvel Entertainment to enable them become top in film production and theater.
Other primary sources of revenue to the corporation include world resort in Florida.
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Other primary sources of revenue to the corporation include world resort in Florida.
This system of company diversification enables it diversify risk and increase economies of scale. In the age of internationalization and globalization, society has experienced widespread company diversification (Christina 2011). iii.
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This system of company diversification enables it diversify risk and increase economies of scale. In the age of internationalization and globalization, society has experienced widespread company diversification (Christina 2011). iii.
Disney, the founder of Walt Disney Corporation, initiated a culture in the operations of his company that saw him establish a brand for the corporation.
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Disney, the founder of Walt Disney Corporation, initiated a culture in the operations of his company that saw him establish a brand for the corporation.
He ran operations of the company in the initial stages where he initiated the culture of creating an experience and ensuring that his guests in the resort had a magical experience.
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He ran operations of the company in the initial stages where he initiated the culture of creating an experience and ensuring that his guests in the resort had a magical experience.
Disney earned admirable reputation throughout the United States for the brand it has built. It, however, has the capability of increasing its growth through extending operations to the international front.
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Disney earned admirable reputation throughout the United States for the brand it has built. It, however, has the capability of increasing its growth through extending operations to the international front.
The plan to expand its services to Europe is a significant boost to performance.
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The plan to expand its services to Europe is a significant boost to performance.
The expansion of service provision and product delivery outside the United States and Canada gives the corporation a competitive advantage in comparison to its competitors.
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The expansion of service provision and product delivery outside the United States and Canada gives the corporation a competitive advantage in comparison to its competitors.
iv. Investing in Research The increased investment in research and development is a welcome strategy in the company’s operations.
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iv. Investing in Research The increased investment in research and development is a welcome strategy in the company’s operations.
This will enable the corporation to analyze the market performance of their products and come up with strategies on how to develop and grow their performance alongside ensuring maintenance of their brand.
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This will enable the corporation to analyze the market performance of their products and come up with strategies on how to develop and grow their performance alongside ensuring maintenance of their brand.
In providing support of their brand and keeping with the objective of remaining the leading and fastest growing corporation,
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In providing support of their brand and keeping with the objective of remaining the leading and fastest growing corporation,
Disney has to be keen on threats that are likely to affect the operation of the firm.
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Disney has to be keen on threats that are likely to affect the operation of the firm.
Being not the only company that is dealing in the provision of similar services,
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Being not the only company that is dealing in the provision of similar services,
the company must take collective measures to curb the threats posed by other world’s giant corporations both in the region and in the international front (Christina 2011).
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the company must take collective measures to curb the threats posed by other world’s giant corporations both in the region and in the international front (Christina 2011).
Research provides information regarding the industry and market at large. Investing in research ensures a company is able to acquire first-hand information.
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Research provides information regarding the industry and market at large. Investing in research ensures a company is able to acquire first-hand information.
This will help in making of viable and guided decisions based on actual facts.
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This will help in making of viable and guided decisions based on actual facts.
v. Investing in Human Resource through Training and Development The most valuable asset is the human resource because it is entrusted with the company’s productivity in various capacities.
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v. Investing in Human Resource through Training and Development The most valuable asset is the human resource because it is entrusted with the company’s productivity in various capacities.
Equipping employees with relevant skills is a crucial undertaking of any company focusing on growth.
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Equipping employees with relevant skills is a crucial undertaking of any company focusing on growth.
The employees play the biggest role when it comes to development. However,
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The employees play the biggest role when it comes to development. However,
the organization should also undertake particular roles in developing them since it is an investment towards speedy and quality goal achievement.
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the organization should also undertake particular roles in developing them since it is an investment towards speedy and quality goal achievement.
The starting point of employee development is to ensure that necessary tools and resources are available (Christina 2011).
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The starting point of employee development is to ensure that necessary tools and resources are available (Christina 2011).
The organization should guarantee a proper development plan that will make it possible for the employee to achieve his/her career goals.
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The organization should guarantee a proper development plan that will make it possible for the employee to achieve his/her career goals.
One of the methods of ensuring employee development is to let them shine. This is achieved by allowing the employee to do what he is best in.
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One of the methods of ensuring employee development is to let them shine. This is achieved by allowing the employee to do what he is best in.
This gives one a reasonable working environment and thus records good results.
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This gives one a reasonable working environment and thus records good results.
Another method of employee development involves assessing the employee and knowing his/her strengths and weaknesses.
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Another method of employee development involves assessing the employee and knowing his/her strengths and weaknesses.
Much emphasis should be on the strengths so that an employer can determine the best field that suits an employee and work towards developing him or her in that area.
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Much emphasis should be on the strengths so that an employer can determine the best field that suits an employee and work towards developing him or her in that area.
Once the strengths of an employee are identified, the necessary help should be given to the employee to enable him/her achieve the set objectives with a high competency level.
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Once the strengths of an employee are identified, the necessary help should be given to the employee to enable him/her achieve the set objectives with a high competency level.
Regularly focusing on the weakness of an employee kills their morale. However, employers should know the weaknesses of the employee and encourage him to do best to overcome the challenge.
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Regularly focusing on the weakness of an employee kills their morale. However, employers should know the weaknesses of the employee and encourage him to do best to overcome the challenge.
If it is an issue to do with lack of skills in a given area, the organization should initiate training.
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If it is an issue to do with lack of skills in a given area, the organization should initiate training.
The world is changing and hence the operations of an organization specifically due to technological advancement.
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The world is changing and hence the operations of an organization specifically due to technological advancement.
Organizations should come up with training programs to equip their employees with relevant skills to enable them carry out their roles more effectively.
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Organizations should come up with training programs to equip their employees with relevant skills to enable them carry out their roles more effectively.
Equipping employees with new skills boosts their efficiency. The organization should also have an employee development plan.
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Equipping employees with new skills boosts their efficiency. The organization should also have an employee development plan.
This will assist in strategizing what needs to be done in improving an employee. The development plan contributes to grow the ability and strengths of an employee.
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This will assist in strategizing what needs to be done in improving an employee. The development plan contributes to grow the ability and strengths of an employee.
This will have a positive implication on the general performance of the organization.
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This will have a positive implication on the general performance of the organization.
Human resource management can apply various strategies with an aim of retaining and developing employee capacity. Motivation is a crucial factor in employee development and retention.
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Human resource management can apply various strategies with an aim of retaining and developing employee capacity. Motivation is a crucial factor in employee development and retention.
The human resource can motivate the employees through rewards and incentives.
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The human resource can motivate the employees through rewards and incentives.
This instills a sense of appreciation for the employees, and they would strive to work more. The other factor is the employer policies and practices (Christina 2011).
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This instills a sense of appreciation for the employees, and they would strive to work more. The other factor is the employer policies and practices (Christina 2011).
The disciplinary actions and fairness is a key factor that helps retain employees.
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The disciplinary actions and fairness is a key factor that helps retain employees.
The relation that exists between employees and the management should be founded on the fundamental pillars of equity and justice so that appointments and even promotions are made transparently.
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The relation that exists between employees and the management should be founded on the fundamental pillars of equity and justice so that appointments and even promotions are made transparently.
Most employees have career development as one of the key factors that drive them to seek employment in a given organization.
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Most employees have career development as one of the key factors that drive them to seek employment in a given organization.
Organizations should thus undertake job training and development in order to retain employees. There is a positive relationship between employee development and the performance of an organization.
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Organizations should thus undertake job training and development in order to retain employees. There is a positive relationship between employee development and the performance of an organization.
When employees are equipped with necessary skills, they will apply the same in the operations of an organization, and thus positive outcome is expected.
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When employees are equipped with necessary skills, they will apply the same in the operations of an organization, and thus positive outcome is expected.
Providing all resources in an organization without proper human resource is a step towards failure. Thus, an organization should integrate human resource with the necessary resources to achieve success.
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Providing all resources in an organization without proper human resource is a step towards failure. Thus, an organization should integrate human resource with the necessary resources to achieve success.
Employee development is thus critical for proper management and performance of an organization.
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Employee development is thus critical for proper management and performance of an organization.
Part 2 Evaluation of External and Market Environment To analyze the company environment in relation to the Walt Disney Corporation,
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Part 2 Evaluation of External and Market Environment To analyze the company environment in relation to the Walt Disney Corporation,
focus on the SWOT analysis model will be the most appropriate. The model will help in analyzing the strengths, weaknesses,
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focus on the SWOT analysis model will be the most appropriate. The model will help in analyzing the strengths, weaknesses,
opportunities, and threats faced by different players in the company world.
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opportunities, and threats faced by different players in the company world.
Strengths and Weaknesses In his reign at the company, Disney concentrated on the culture of developing experiences that had a magical power of attraction on guests.
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Strengths and Weaknesses In his reign at the company, Disney concentrated on the culture of developing experiences that had a magical power of attraction on guests.
He created the brand of the company that up to date acts as goodwill for the company.
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He created the brand of the company that up to date acts as goodwill for the company.
Disney also ensured that he develops individuals and characters that will continually develop the company. By so doing, he provided that the corporation would be left in safe hands.
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Disney also ensured that he develops individuals and characters that will continually develop the company. By so doing, he provided that the corporation would be left in safe hands.
This culture of leadership has continued in Disney and served as the strength of the company. Disney should use the opportunity posed by strengths it has to improve its operations.
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This culture of leadership has continued in Disney and served as the strength of the company. Disney should use the opportunity posed by strengths it has to improve its operations.
Using this opportunity for the benefit of the company will help neutralize the effect brought about by the weaknesses.
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Using this opportunity for the benefit of the company will help neutralize the effect brought about by the weaknesses.
In respect to Disney being a conglomerate, it incurs high sunk costs that pose a threat to future financial needs.
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In respect to Disney being a conglomerate, it incurs high sunk costs that pose a threat to future financial needs.
In addition to this, the cost of constantly maintaining and renovating all its segments like the resorts and parks alongside the cost of maintaining the brand is particularly high.
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In addition to this, the cost of constantly maintaining and renovating all its segments like the resorts and parks alongside the cost of maintaining the brand is particularly high.
This is a weakness in the operations of Disney.
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This is a weakness in the operations of Disney.
The attempt by Disney to provide internet services is also seen as a weakness since it will be hard to outdo its competitors who have already hit a large and attractive market like Google and Facebook which either have deals or are owned by Disney’s competitors.
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The attempt by Disney to provide internet services is also seen as a weakness since it will be hard to outdo its competitors who have already hit a large and attractive market like Google and Facebook which either have deals or are owned by Disney’s competitors.
Disney should ensure that the cost related to the operations of its segments is minimized so that the overall effect of the weaknesses will be kept to a minimum.
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Disney should ensure that the cost related to the operations of its segments is minimized so that the overall effect of the weaknesses will be kept to a minimum.
Disney should also try to offer a good deal to the lucrative companies not owned by its competitors to supply them with internet data network.
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Disney should also try to offer a good deal to the lucrative companies not owned by its competitors to supply them with internet data network.
The most significant weakness is sunk costs. The corporation should devise ways to minimize the costs incurred by its segments in their operations.
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The most significant weakness is sunk costs. The corporation should devise ways to minimize the costs incurred by its segments in their operations.
The strategy I would propose to Disney is for them to outsource some of their jobs.
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The strategy I would propose to Disney is for them to outsource some of their jobs.
This will give the corporation an advantage as it will not have to deal with the management of operations by employees drawn from outsourced company (Christina 2011).
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This will give the corporation an advantage as it will not have to deal with the management of operations by employees drawn from outsourced company (Christina 2011).
The result of the company’s increased sunk costs is due to the company managing a broad range of services that automatically leads to non-performance in some segments.
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The result of the company’s increased sunk costs is due to the company managing a broad range of services that automatically leads to non-performance in some segments.
Outsourcing is thus a strategic solution for this nature of weakness in the corporation.
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Outsourcing is thus a strategic solution for this nature of weakness in the corporation.
Threats and Opportunities in Disney Opportunities Disney has many opportunities in terms of development and growth. Only 25% of Disney’s income comes from the international market.
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Threats and Opportunities in Disney Opportunities Disney has many opportunities in terms of development and growth. Only 25% of Disney’s income comes from the international market.
This means that there is a larger, unexploited international market. The vision of expanding its operation through Europe will earn Disney a competitive advantage in the international market.
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This means that there is a larger, unexploited international market. The vision of expanding its operation through Europe will earn Disney a competitive advantage in the international market.
The investment that Disney has made in the field of research and development will see the firm increase its attraction within and outside its home country.
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The investment that Disney has made in the field of research and development will see the firm increase its attraction within and outside its home country.
The opportunity in Disney is more beneficial in view of expanding its operation across borders thus the corporation should not ignore this opportunity since it will result in increased growth of the company.
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The opportunity in Disney is more beneficial in view of expanding its operation across borders thus the corporation should not ignore this opportunity since it will result in increased growth of the company.
Threats Disney faces a multiple threats in its operations. These threats result from its objective to grow both regionally and globally.
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Threats Disney faces a multiple threats in its operations. These threats result from its objective to grow both regionally and globally.
Since there are other large firms that are also going global, the competition they pose to Disney is significant since they will adversely affect its sales and profitability.
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Since there are other large firms that are also going global, the competition they pose to Disney is significant since they will adversely affect its sales and profitability.
Competition is one of the factors in the external environment that affects the performance and operations of the firm (Christina 2011).
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Competition is one of the factors in the external environment that affects the performance and operations of the firm (Christina 2011).
Competition comes in due to the presence of other industries producing similar goods and services.
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Competition comes in due to the presence of other industries producing similar goods and services.
The presence of substitute products and services can also pose a threat to the existence of a company. According to Michael Porter,
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The presence of substitute products and services can also pose a threat to the existence of a company. According to Michael Porter,
there exist five forces of competition. In this paper, I am going to deal with two forces of competition that largely affect the performance of Walt Disney Corporation.
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there exist five forces of competition. In this paper, I am going to deal with two forces of competition that largely affect the performance of Walt Disney Corporation.
i. Threat of New Entrants As the world grows technologically, and the continues to undergo reduction in physical distance proximity,
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i. Threat of New Entrants As the world grows technologically, and the continues to undergo reduction in physical distance proximity,
as well as the swelling, it is expected that the company’s market share will increase almost proportionately.
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as well as the swelling, it is expected that the company’s market share will increase almost proportionately.
Many firms will emerge with the aim of filling the market gap created by increased demand.
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Many firms will emerge with the aim of filling the market gap created by increased demand.
These new entrants into the market pose a lot of threat to the existing firm. The competition brought in by the new firms,
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These new entrants into the market pose a lot of threat to the existing firm. The competition brought in by the new firms,
forces the existing firms to develop strategies to counter competition.
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forces the existing firms to develop strategies to counter competition.
This will prove expensive owing to unnecessary costs of advertising and sales promotion incurred by the existing firms in an effort to maintain their sales volume.
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This will prove expensive owing to unnecessary costs of advertising and sales promotion incurred by the existing firms in an effort to maintain their sales volume.
Entrance of many firms in the industry may trigger a price war that results in reduced prices of goods and services and thus recording of low profits.
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Entrance of many firms in the industry may trigger a price war that results in reduced prices of goods and services and thus recording of low profits.
Disney has already created a brand in the market. However, entrance of these new firms into the industry may cause Disney to lose some of its clients to competitors.
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Disney has already created a brand in the market. However, entrance of these new firms into the industry may cause Disney to lose some of its clients to competitors.
Disney can counter the competitive forces through increased advertising of its products and charging modest prices as compared to the competitors.
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Disney can counter the competitive forces through increased advertising of its products and charging modest prices as compared to the competitors.
On the other hand, Disney has the option of purchasing the most vibrant competitor in the market and in so doing outdo the less vibrant industries.
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On the other hand, Disney has the option of purchasing the most vibrant competitor in the market and in so doing outdo the less vibrant industries.
ii. Threat of Substitute The other force of competition that exists is the issue of availability of substitutes.
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ii. Threat of Substitute The other force of competition that exists is the issue of availability of substitutes.
If the product offered by a company happens to have a close substitute, then an increase in price of a product will result to clients switching to the substitute.
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If the product offered by a company happens to have a close substitute, then an increase in price of a product will result to clients switching to the substitute.
The presence of a substitute thus poses competition to a given firm since it will be constrained to increase the price of its product.
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The presence of a substitute thus poses competition to a given firm since it will be constrained to increase the price of its product.
If the close substitute is offered at a lesser price,
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If the close substitute is offered at a lesser price,
there will be a need to consider revising its prices otherwise the company dealing in that product will significantly lose its clients.
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there will be a need to consider revising its prices otherwise the company dealing in that product will significantly lose its clients.
This force may pose a larger threat to Walt Disney Corporation. If other industries in the market offer close substitute,
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This force may pose a larger threat to Walt Disney Corporation. If other industries in the market offer close substitute,
then Disney will be constrained to observe the prices offered on the close substitutes lest it loses its clients.
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then Disney will be constrained to observe the prices offered on the close substitutes lest it loses its clients.
The threat of close substitute depends on the willingness of the buyer to substitute alongside the performance and the relative prices of the substitute.
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The threat of close substitute depends on the willingness of the buyer to substitute alongside the performance and the relative prices of the substitute.
Walt Disney can counter this force of competition by fully differentiating its products through rebranding or repackaging.
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Walt Disney can counter this force of competition by fully differentiating its products through rebranding or repackaging.
Differentiating the product will make it appear completely different from the close substitutes and the clients will not perceive it as a close substitute.
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Differentiating the product will make it appear completely different from the close substitutes and the clients will not perceive it as a close substitute.
Advertising will make the product dominate the market in terms of its popularity hence receiving little or no threat from the substitute.
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Advertising will make the product dominate the market in terms of its popularity hence receiving little or no threat from the substitute.
These two are just but a part of the five forces of competition that exist.
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These two are just but a part of the five forces of competition that exist.
Every firm or corporation should be aware of these forces since they pose a threat to the performance of a company.
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Every firm or corporation should be aware of these forces since they pose a threat to the performance of a company.
Companies should also ensure that they set better strategies to counter these forces if they are to realize their objective of profit maximization and cost minimization.
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Companies should also ensure that they set better strategies to counter these forces if they are to realize their objective of profit maximization and cost minimization.
In this argument, therefore, these large firms are a big threat to the growth and operation of Disney. Disney acquired Marvel in an effort to counter competition.
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In this argument, therefore, these large firms are a big threat to the growth and operation of Disney. Disney acquired Marvel in an effort to counter competition.
Analysts argue that hasty acquisition may see the corporation make low profits due to increased costs and may affect its brand negatively.
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Analysts argue that hasty acquisition may see the corporation make low profits due to increased costs and may affect its brand negatively.
In times of economic crises,
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In times of economic crises,
retaining of employees can pose a great challenge because there are chances that Disney may lose its employees to the competitors thus causing a great harm in the long run.
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retaining of employees can pose a great challenge because there are chances that Disney may lose its employees to the competitors thus causing a great harm in the long run.
Disney should have strategies to curb these threats as they endanger the growth of the company.
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Disney should have strategies to curb these threats as they endanger the growth of the company.
Part 3 Value Chain of the Company Understanding the value chain in a company has greater advantages as it enables a firm to focus on the key company and to achieving the set objectives.
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Part 3 Value Chain of the Company Understanding the value chain in a company has greater advantages as it enables a firm to focus on the key company and to achieving the set objectives.
The set of activities or operations set by a company and how different elements of the company interact to create or add value to a company is what is referred to as the value chain.
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The set of activities or operations set by a company and how different elements of the company interact to create or add value to a company is what is referred to as the value chain.
Disney should thus be concerned on how the different actors in the operations of the company interact to achieve the desired outcome.
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Disney should thus be concerned on how the different actors in the operations of the company interact to achieve the desired outcome.
Disney should have a well laid out strategy to undertake its operations by containing its competitors and reducing the cost.
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Disney should have a well laid out strategy to undertake its operations by containing its competitors and reducing the cost.
Disney should integrate its primary activities together with support activities in order to achieve an overall growth.
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Disney should integrate its primary activities together with support activities in order to achieve an overall growth.
The primary activities are those activities that add directly to the attainment of the company’s objective while the support activities like procurement and human resource help in the achievement of primary activities.
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The primary activities are those activities that add directly to the attainment of the company’s objective while the support activities like procurement and human resource help in the achievement of primary activities.
The value chain of a company is usually distributed across all segments of the company. Walt Disney Corporation has various segments within its operations.
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The value chain of a company is usually distributed across all segments of the company. Walt Disney Corporation has various segments within its operations.
One of the major segments that records remarkable income to the corporation is the cable networks.
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One of the major segments that records remarkable income to the corporation is the cable networks.
This segment has been recording an increment in sales with its growth attributed to the extension of coverage of areas within the worldwide Disney channels.
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This segment has been recording an increment in sales with its growth attributed to the extension of coverage of areas within the worldwide Disney channels.
The revenue made in this segment is attributed to the increase in the number of subscribers internationally, the proceeds from the sale of programming channel among other factors.
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The revenue made in this segment is attributed to the increase in the number of subscribers internationally, the proceeds from the sale of programming channel among other factors.
The operation of this segment is, therefore, critical towards the overall performance of the corporation. However, other major firms and corporations deal with cable networks.
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The operation of this segment is, therefore, critical towards the overall performance of the corporation. However, other major firms and corporations deal with cable networks.
These corporations pose a great threat to the operations of Walt Disney Corporation.
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These corporations pose a great threat to the operations of Walt Disney Corporation.
This is a threat and Disney should come up with strategies on how to deal with it.
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This is a threat and Disney should come up with strategies on how to deal with it.
Maximization of revenue in this segment can also be achieved through other strategies that the management may evaluate and approve to be viable.
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Maximization of revenue in this segment can also be achieved through other strategies that the management may evaluate and approve to be viable.
These strategies may include among other things minimizing costs and maximizing sales. In the general environment and field of operations,
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These strategies may include among other things minimizing costs and maximizing sales. In the general environment and field of operations,
certain factors highly influence the performance of Disney. Starting with the international market penetration,
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certain factors highly influence the performance of Disney. Starting with the international market penetration,
there is a range of service providers thus pressuring Disney to improve its strategy for curbing the threat posed by the existence of a large number of service providers dealing in undifferentiated products (Gamble, Peteraf & Thompson 2015).
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there is a range of service providers thus pressuring Disney to improve its strategy for curbing the threat posed by the existence of a large number of service providers dealing in undifferentiated products (Gamble, Peteraf & Thompson 2015).
The existence of these corporations brings competition that may result in Disney losing its clients.
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The existence of these corporations brings competition that may result in Disney losing its clients.
Cost minimization should be a core objective of the corporation if it were to realize further increment in sales.
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Cost minimization should be a core objective of the corporation if it were to realize further increment in sales.
The other major segment of the Walt Disney Corporation is the park and resorts. This segment also records significant growth and increased revenue.
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The other major segment of the Walt Disney Corporation is the park and resorts. This segment also records significant growth and increased revenue.
The income realized in this segment is attributed to the number of visitors in the hotels and the rates of parking.
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The income realized in this segment is attributed to the number of visitors in the hotels and the rates of parking.
Since the parks and resorts’ income depend on the number of visitors, there are factors outside management that determine the number of visitors recorded in the resorts.
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Since the parks and resorts’ income depend on the number of visitors, there are factors outside management that determine the number of visitors recorded in the resorts.
These are factors in the general environment, and they play a major role in the performance of this segment.
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These are factors in the general environment, and they play a major role in the performance of this segment.
Economic condition is a factor outside the operations of the corporation. In this sense, whenever there is inflation in the economy,
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Economic condition is a factor outside the operations of the corporation. In this sense, whenever there is inflation in the economy,
the value for money is low and the level of real money with the people reduces.
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the value for money is low and the level of real money with the people reduces.
This means that people got less to spend especially when it comes to leisure activities (Gamble, Peteraf, & Thompson 2015).
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This means that people got less to spend especially when it comes to leisure activities (Gamble, Peteraf, & Thompson 2015).
This also poses a threat to the management of Disney regarding how to deal with costs associated with visitors’ adventure and the internal operations cost.
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This also poses a threat to the management of Disney regarding how to deal with costs associated with visitors’ adventure and the internal operations cost.
Being one of the largest resorts in America with a good reputation, visitors always flock. This means that the collection from both the resort and the park increases.
This is, however, not the case when the level of inflation is high since the disposable income of the people and especially that portion attributable to leisure activities significantly reduces.
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This is, however, not the case when the level of inflation is high since the disposable income of the people and especially that portion attributable to leisure activities significantly reduces.
In circumstances where there is a global economic crisis, the performance of the resorts and parks in terms of maximizing revenue is dismal.
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In circumstances where there is a global economic crisis, the performance of the resorts and parks in terms of maximizing revenue is dismal.
The two segments of the Walt Disney Corporation have been selected due to their significant influence on the performance of the whole corporation.
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The two segments of the Walt Disney Corporation have been selected due to their significant influence on the performance of the whole corporation.
However, other segments in the corporation like the entertainment studio among others contribute greatly towards the performance of the corporation.
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However, other segments in the corporation like the entertainment studio among others contribute greatly towards the performance of the corporation.
In analyzing the two segments, certain factors in the general environment have emerged to have a major influence on their performance.
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In analyzing the two segments, certain factors in the general environment have emerged to have a major influence on their performance.
Competition and the rate of inflation have the greatest impact on profits made by these segments. These factors are also influenced by others not discussed in this paper.
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Competition and the rate of inflation have the greatest impact on profits made by these segments. These factors are also influenced by others not discussed in this paper.
Improving Value Chain through Strategic Planning Management in any organization involves strategic planning as a means of focusing resources and energy,
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Improving Value Chain through Strategic Planning Management in any organization involves strategic planning as a means of focusing resources and energy,
setting priorities, ensuring coordination of employees, strengthening operations, and adjusting the direction of the company or organization.
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setting priorities, ensuring coordination of employees, strengthening operations, and adjusting the direction of the company or organization.
This helps the company to adapt to the changing environment through adjusting its working (Gamble, Peteraf, & Thompson 2015). The process assists the management in guiding and shaping the organization.
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This helps the company to adapt to the changing environment through adjusting its working (Gamble, Peteraf, & Thompson 2015). The process assists the management in guiding and shaping the organization.
Effective strategic planning encompasses the articulation of a company’s objective, the steps taken in making progress, and measures of determining success.
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Effective strategic planning encompasses the articulation of a company’s objective, the steps taken in making progress, and measures of determining success.
Companies make use of a balanced scorecard in developing a strategic plan for guiding a company. This paper analyzes the components of strategic planning in a balanced scorecard.
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Companies make use of a balanced scorecard in developing a strategic plan for guiding a company. This paper analyzes the components of strategic planning in a balanced scorecard.
The company’s objective is to achieve overall growth and overcome the challenges holding it back.
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The company’s objective is to achieve overall growth and overcome the challenges holding it back.
Ensuring market expansion and managing competition in the industry are some of the challenges that the company faces. Offering quality services and products adds to the strengths of the company.
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Ensuring market expansion and managing competition in the industry are some of the challenges that the company faces. Offering quality services and products adds to the strengths of the company.
The availability of a market that is not fully occupied offers an opportunity to the company. The management uses the balanced scorecard in achieving the objectives of the company.
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The availability of a market that is not fully occupied offers an opportunity to the company. The management uses the balanced scorecard in achieving the objectives of the company.
Financial Perspective This encompasses the view of the shareholders regarding the performance of a company.
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Financial Perspective This encompasses the view of the shareholders regarding the performance of a company.
There are several measures of success that the shareholders have an interest in concerning the financial performance of a company.
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There are several measures of success that the shareholders have an interest in concerning the financial performance of a company.
The economic perspective gives an examination on how the company’s strategy contributes towards the company improvement. It, therefore, represents strategic objectives that are long-term hence incorporates tangible outcomes.
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The economic perspective gives an examination on how the company’s strategy contributes towards the company improvement. It, therefore, represents strategic objectives that are long-term hence incorporates tangible outcomes.
The financial performance of an organization is an indicator of success.
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The financial performance of an organization is an indicator of success.
The products of the company may be differentiated from that of competitors and ensuring they are of higher quality. The other financial objective is to improve profitability of the company. The shareholder’s wealth is founded on the profits of the company.
Client Value Perspective The focus of this objective is analyzing different kinds of clients, their satisfaction as well as the processes used in service delivery. The primary aim of this strategy revolves around retention of clients. Companies always endeavor to retain their current clients as they develop strategies to attract new clients. The expectation of retention of clients is at 100%. The implication is no existing client who would be lost to the competitor. This may be achieved by allowing reasonable discounts to the loyal clients and offering goods on credit.
Internal Operations Perspective This strategic plan focuses on the internal operations of a company. The company management plays a crucial role in ensuring the performance of the company is as projected. The management will ensure that resources are optimally used to achieve the set objectives. There is complete coverage of the value chain internal processes by the balanced scorecard. The internal processes involve the innovative process in the identification of the existing and potential clients. The delivery of products and the post-sale services also forms part of the internal process perspective.
One of the objectives of internal operations is the improvement of the productivity of the company. The productivity is measured by increased production and increased client base. The process performance measure is a vital aspect in the internal operations perspective of the company (Gamble, Peteraf, & Thompson 2015). The goals of internal perspective focus on the improvement of core competencies and technology. This ensures the company maximizes on the resource use to achieve set objectives. Several metric measures are used to measure success in regard to the internal perspective. This success may be measured through efficiency improvement, reduced wastes, and reduction in the operation costs.
Learning and Growth Perspective The analysis of this perspective is looked into from the viewpoint of the employees. The objectives under this perspective include the employee turnover (Gamble, Peteraf, & Thompson 2015). The rate at which the employees move from company to seek jobs in other companies indicate the performance of the company. The objective of the company is to have a 100% retention rate of the employee. This retention rate is an indication that the needs of the employees are achieved. The company also aims at achieving employee satisfaction. This may be achieved through fair remuneration and the existence of motivating factors within the work environment. The absence of employee turnover is an indication of consumer satisfaction.
Technological innovation is a critical objective of the company especially in the production of goods. Technological innovation is measured by the ability of a company to introduce tech-informed, new products in the market. Improvement of the existing products also indicates the existence of technological innovation. The overall growth of the company will be determined by an increment in market share, profitability, development of new products among other factors. The management of a company determines the performance of the company. It is the responsibility of the company to employ innovativeness in their operations if success is to be achieved (Gamble, Peteraf, & Thompson 2015).
In conclusion, Disney is a large corporation that has grown to become one of the largest corporations in media and internet. The good will of Disney has seen it move to greater heights in its business field. The performance of a company is dependent on the chain value and strategies used to alleviate its challenges. There exists competition in every company and thus any firm entering the market should be ready to contain competition and emerge the best in terms of achieving its set objectives. All opportunities that arise should be used if growth and development is to be achieved.